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03/29/2004

米マクドナルドが音楽配信サービス開始か?

mcds.jpgアメリカのマクドナルドとソニーが協力して、無料??音楽配信サービス行う計画をしている事が明らかになった。

報道機関への正式発表はまだとの事だが、両者は現在ファーストフード店でこのようなサービスを行って本当にお互いの利潤を得られるかどうかについて検討、交渉を進めている。米マクドナルド社はアメリカ国内だけで、100ミリオン(1億)曲がダウンロードされると予測し、ソニーに曲の買取価格の値下げを期待している。

一方、ソニーは無料ではなく、1曲99セントでマクドナルドで販売したい方針。不法な音楽配信サイトにより奪われたマーケット(市場)を取り戻す考えだ。

米マクドナルド社の意図は記事によると以下の通り。フリーダウンロードサービスと銘打っていても実際は『ある特定のメニュー』を購入した人だけが無料??でダウンロードできるシステムなので、結局のところ、全く無料ではない。つまりマクドナルド側のポイントは、安くソニーから曲を購入しておいて、自店でハンバーガーを購入してもらい、最大限のもうけを取るという方針にある。

ソニーとマクドナルドの方針がちょっと違うため、まだ合意には至っていない。また、このサービスが決定した場合、スーパーボールでジャネット・ジャクソンの服を引き裂いたジャスティン・ティンバーレイクをCMで起用する計画だとか。

米スターバックスも始めた音楽配信サービス。気になるのはやっぱり値段。消費者としては同じクオリティなら安い方がうれしいわけですが、スタバとマクドナルドの値段を比較してみました。

マクドナルドはソニーとの合意もまだで未定ですが、一応予測という事で・・。
ちなみに日本でこのサービスを行うかどうかは未定。

●スターバックスの場合●

最低5曲からダウンロード可能。お値段$6.99(約770円)。別にコーヒー(一杯$4)を絶対買う必要はない。ちなみにコーヒーを頼むと、ダウンロードサービスとあわせて合計で$10.99(約1200円)となり、アメリカ国内では「高すぎる!!」と批判の声があがっている。

●マクドナルドの場合●

(ソニーの主張が採用された場合)ハンバーガー買う必要なし。1曲からダウンロード可能でお値段99セントを予定。

(マクドナルドの主張が採用された場合)マクドナルドで特定のメニュー(値段未定)を購入すれば、無料で曲をダウンロード可能。何曲まで無料なのかはまだ発表されていません。

マクドナルドで「買わなければいけないメニュー」がいくらなのかが気になります。スターバックスに対抗するとなると、このメニューは$6.99より安くなければ意味が無いですよね。一番安上がりなのはやっぱりソニーの案でしょうか。マクドナルドに入って、1曲99セント(約100円)でダウンロードできるっていうシステムは魅力的です。

マクドナルドとソニーのプランは先週中になんらかの発表がある予定でしたが、何もなかったのでモメているのかもしれません。是非とも日本に欲しいサービスです。特にマクドナルドのソニープランで・・。

【英文記事】Music with your burger?
【こちらもどうぞ】スターバックスの新サービス
【こちらもどうぞ2】ジャスティン・ティンバーレイクのジャネットポロリ事件

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Comments

こんにちは、いつもお世話になっております。
トラックバックさせていただきましたm(__ __)m

マックスバリューでも音楽配信の話が出てたようですが
次はマクドナルドですか。
料金も安く、手軽に買えそうなので
早く日本でも行ってほしいですね~。

今までの販売方法にとらわれず、
もっと音楽を買いやすくなるように、各企業がんばってほしいものです。

Posted by: George | 03/29/2004 at 16:17

Georgeさん、トラックバックありがとうございます。
音楽配信サービスについては、もちろん日本のスターバックスやマクドナルドでも検討していると思います。ただ、物価の面でアメリカでは99セントなのに、日本では300円だったりとかっていう結末になりそうで・・。

その前にiPodが欲しいなぁと思う今日この頃です。

Posted by: eizo | 03/29/2004 at 18:08

こんにちは。訂正です
マックスバリューではなく、スターバックスです。
最近、こういう間違いが多くて・・・^^;
失礼いたしました。

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