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03/13/2004

スターバックスの新サービス

日本でも人気のスターバックスコーヒー。先日、アメリカのスターバックス社が店内で、好きな音楽をダウンロードしてCD-Rに焼き付けするサービスを始める事を発表した。

パソコンメーカーであるヒューレットパッカード社と提携して実現したこのサービスは、コーヒーを飲んでいる間に好きな曲をダウンロードできるので一見良さそうに見えるが、発表したばっかりなのにアメリカでは超不評を呼んでいる。

どうやら、その理由は価格の高さにあるようだ。

mugondesk.jpg

Rolling Stone誌によると、5曲で$6.99(770円くらい)で、アルバムをまるまる全部ダウンロードするのは$12.95(1430円くらい)となっている。

ちなみにアメリカのスターバックスではコーヒーが一杯$4(440円)で、高すぎると言われてきた。なのに、まだこんなサービスでお金を取るつもりか!!とバッシングの嵐だとか。

「一体、いくら払えばスターバックスから出ることができるのか?」とブラックジョークも氾濫中。一つ紹介しておきます。

Come on people, it's not "Starbucks", it's "Four-bucks" because that is what it costs you to get out of there

【おい、みんな。もうあそこはスターバックスじゃないぜ。"フォーバックス"(Four-bucks:4ドルという意味)と呼ぼうじゃないか。最低4ドルも(コーヒー1杯に)払わないとだめな(出られない)店なんだからよ。】

こんなに不評なのにこのサービスは成功するのだろうか?
そして日本のスターバックスはどうするのかな。

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Comments

アメリカの珈琲ってふつういくらなんでしょうね〜
日本でもスタバは少し高いかな、っていうイメージはあるけど、いくら金を出せば気がすむんだ!までは思わないなあ。
「本日のコーヒー」を頼めばおいしくて、300円くらいでしたよね。それとも日本の物価が高すぎるのか・・・

ココの記事じゃないですが、飛行機でジェットスキーすごすぎ(笑) クレイジーだ〜

Posted by: 雲ノ平の女 | 03/14/2004 at 17:29

そうですねぇ、僕がいた頃のアメリカではコーヒー一杯$1.25(約140円)くらいでした。感覚からして、$4も出せばチャイニーズのfried rice(チャーハン)が食べれるくらいでした。なので、コーヒーだけで$4は高いと思うのです。日本は物価、高すぎです!!まじで。

Posted by: eizo | 03/14/2004 at 18:24

さらに補足ですが、スターバックスで音楽をダウンロードしようとすると、最低ロットが5曲なので絶対$6.99セントかかるわけです。コーヒーも頼んだとするとさらに$4かかりますよね。つまり合計で約$11払うことになるのです。

1000円超えちゃいますね。僕みたいな普通のサラリーマンにとってはランチに1000円なんて、もってのほかなのに、コーヒー飲んでダウンロードするだけでこの値段は出せないです。

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